Ola Electric’s Festive Campaign Seals Instant Sellout Amid EV Demand Surge

Ola Electric's Muhurat Mahotsav promotion ignited unprecedented demand, with its entire allocated inventory vanishing within five minutes of the September 24 launch. The limited-time festive slots saw a stampede of buyers chasing discounted S1 scooters and Roadster X motorcycles, priced as low as ₹49,999 during the 'Ola Celebrates India' campaign.

The company frames the frenzy as validation of India's accelerating EV adoption curve. With over 4,000 company-owned stores, Ola now commands the nation's largest automotive retail network—a critical advantage as legacy automakers scramble to counter its first-mover dominance in electric two-wheelers.

Daily Muhurat slots will continue through October 1, though the blistering debut suggests subsequent inventory may face similar instantaneous depletion. The event highlights how strategic pricing and cultural timing can unlock latent consumer demand in emerging EV markets.